News: We are all selected to test iAm 4.0 in its London tour

News: We are all selected to test iAm 4.0 in its London tour

Mel Cook and Helena Thompson return to London this sunmmer with a touring production of interactive game iAm 4.0.

You have been selected. We offer you a rare opportunity to participate in a secret focus group, playtesting a ground-breaking new technological innovation. Be the first to get your hands on the most exciting new product being developed today; a piece of tech which will revolutionise the way we all live our lives. You will, of course, be asked to sign an NDA, and then, in small groups, will get the chance to interface with this revolutionary product, testing its capabilities and helping us discover how it interacts with you. Come, experience the future.

iAm 4.0 explores our attachment to technology, and the human costs we are willing to accept in the digital age. SPID premiered the show in collaboration with the Bush Theatre London, where it was nominated for a Off West End Theatre Award.

S.P.I.D. (Social Political Innovative Direct) uses immersive arts events and participatory drama to bring people together.


iAm 4.0 plays at various venues around London until 26 August 2017. For more information or to book tickets, please visit the website.